INSTACART

I teamed up with Instacart’s Connected Stores to create a variety of character designs and brand illustrations for Caper Cart, an interactive, smart shopping cart that helps guide customers through stores with ease and delight.

I was assigned the creative challenge to develop two distinct styles of characters that would both delight customers and build brand recognition, unique to Caper Cart.

CONCEPT 1 - “CAPER CREW”

RESEARCH & INSPIRATION

WORLD BUILDING

CARTS

4 - crew copy.png

cart front view- crew.png

cart side - Crew.png

SCREEN TESTS

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Screensaver copy.png

Screensaver with general error.png

02 Intro.png

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Screensaver copy.png

Screensaver with general error.png

CONCEPT II - “FACES”

FOOD GROUPS

SCREEN TESTS

02 Intro copy.png

35 Remove Bags.png

Caper Exclusive Tab.png

Remove bags copy.png

Remove bags.png

Screensaver with general error.png

02 Intro copy.png

02 Intro.png

35 Remove Bags.png

Caper Exclusive Tab.png

Remove bags copy.png

Remove bags.png

Screensaver with general error.png

CAPER CART CELEBRATION SCREENS

I created a series of celebratory screens featured on special holidays for Caper Cart. These illustrations are the first thing a customer interacts with, sparking engagement and delight!

Screensaver - Summertime.PNG

Screensaver - Father's Day.PNG

Screensaver - 4th.PNG

Screensaver - Labor Day.PNG

Screensaver - Summertime 2.PNG

Screensaver - Summertime.PNG

Screensaver - Father's Day.PNG

Screensaver - 4th.PNG

Screensaver - Labor Day.PNG

Screensaver - Summertime 2.PNG