MESSENGER KIDS • BRANDING
Messenger Kids is a messaging and video chat app designed for kids 6-12 to connect with their friends and family through creative expression, play, and communication in a safe environment.
In 2021, Messenger Kids rebranded with a new “Recess” illustration system that communicates the app’s possibilities and features to kids in a fun, inspiring, and easy-to-understand way.
I contributed to the design and conception of our new brand voice working alongside our product creative team. In my role as Brand Designer, I focused on creating assets across marketing channels, and developed new animations and illustrations used within the app.
BRANDED STICKERS
We designed an evergreen collection of stickers for chats within the app. I focused on defining the look of these emotive stickers teaming up with BUCK who created the final animations.
Credits:
Creative Director: Sean Dougherty
Designers: Yoojin Seol, Eliza Reisfeld
Animation: BUCK
Special thanks to the Messenger Kids Product Creative Team.